How to Limit Distractions on Your Sales Page to Increase Conversions [Prep for More Sales Series — Part 2 of 5]

marketing + sales

In this ‘Prep for More Sales’ blog series, I’m sharing five days worth of easy tweaks you can make to optimize your sales page and get yourself ready for your most profitable sale ever! Each of these super actionable quick wins can be implemented in 20 minutes or less and will have a HUGE impact on the conversions + clarity of your page. Let’s get that money, honey!

Have you ever taken one look at a landing page and been so immediately overwhelmed that you scrambled to exit out ASAP?

Yep, you know the ones I’m talking about. Those landing pages that are decorated with ALL the bells and whistles, and throw so much information at you that you have no idea where to look.

Having an overcrowded sales page is the WORST thing you can do if you want to deliver a shop-able customer experience. Because, let’s face it — nobody wants to buy after clicking out of pop-ups, scrolling for days, and reading a novel of copy just to figure out what the heck you’re selling. Am I right or am I right?

If you really want to optimize your page for conversions, you’ve got to limit all those distractions babe. Figure out the bare bones of what your buyers NEED to know and ditch the rest.

For example…

Keep: A breakdown of all the bonuses you’re offering this Black Friday weekend? Definitely a keeper.
Toss: A CTA to also opt-in to your mailing list? Yeah, that can go.

The ONLY action you want your sales page’s visitors to take is “Buy Now”. No links to your newest blog post or your latest freebie, no matter how fabulous it may be. Repeat after me: LESS. IS. MORE.

Let that be your design mantra from now on — whether it’s an Insta graphic of a full-fledged sales page.

Limiting Distractions Checklist

To make this super actionable and easy, I’ve created a handy checklist for you. Use it to make sure you’re limiting distractions on your sales page as much as possible.

Pull up your sales or landing page right now. If it’s not finished yet, that’s totally fine. Just take a look at what you’ve created so far, even if it’s just a doodle outline in your fave notebook. How does it measure up to this checklist?

Only ONE call to action. You might be thinking that more choices = more cash money, but it couldn’t be further from the truth. In reality, more choices just give your buyers more chances to get distracted from the real reason they’re there: to snag your big, beautiful, irresistible offer.
NO menu bar. A menu bar will just encourage your buyers to navigate away from your offer to check out all your other amazing content. Which is awesome… but not the point of your sales page ;) ⎼ and most people never click back to buy.
NO pop-ups. If you’re thinking about including a pop-up on your page it’s probably for one of two reasons. (1) You want to get them to sign up to your email list or download a freebie, in which case let’s take it back to point one. You should only have one CTA on your sales page. (2) You’re asking them to buy — but that’s the whole point of your sales page in the first place! Let it do the work for you, and don’t distract buyers with an unnecessary pop-up.
Crystal clear copy. Seriously, babe — don’t overthink your copy! Yes, it’s an art form. And yes, you need to make sure you’re hitting all your buyer’s struggles and desires if you want to get that sale. But it doesn’t mean you need paragraphs after paragraphs of text. Your buyer should be able to figure out the gist of your offer in 10 seconds or less.

I asked my friend Megan Taylor, who specializes in marketing + copywriting for online entrepreneurs, to chime in on this last one:

“When it comes to a sales page, don’t try to be super clever or creative with your copy — save it for your nurture emails or Insta posts. This is the time to clearly lay out what you’re offering and how it’s going to make your buyer’s life better, not try to share your story or be their new BFF.

Write your sales page as if you were on a sales call with your ideal buyer: keep it conversational, helpful, and crystal clear. When you’re done, read the whole thing out loud to make sure it sounds natural. If things aren’t rolling off the tongue, or don’t sound ‘you’, it’s time to tweak.”

If you’re not ticking all those boxes, it’s time to do some tweaking, friend!