How YouTube Can Help Grow Your Business in 2022

marketing + sales

There’s no denying the many ways in which our world has changed over the last few years. From the way we communicate to the way we interact with content online, things don’t look quite the same as they did back in 2019. Since everything else has changed… it might be time to think about how our traffic, content, and marketing strategies have been impacted.

What do we mean by that? Well, if you’re still using the same tactics you did three years ago, it may be time for a little bit of a makeover!

Relying on in-feed posts on Instagram or Facebook alone won’t get you the same results it once did, so let’s take a look at one of the best ways you can create content that drives traffic and sales TODAY: YouTube.

Why video content works

Did you know that visual and video content gets 94% more views on Google, and is 50 times more likely to end up on the first page of Google search results?

That’s because it’s much easier to remember what we see than what we read.

While everyone learns differently, visuals have a way of sticking around in our brains longer than words. When you can present information that is easy to visualize, it tends to have a stronger impact in terms of grabbing your audience’s attention. They’re able to consume and digest more information in less time.

Video content isn’t any different. Doesn’t it seem like your social media feed is filled with just video content? Videos drive nearly 80% of internet traffic and boost accounts that utilize features like Reels within the algorithm, so naturally, you’ll be seeing more of it on your feed across all platforms.

So, what does YouTube have to do with all of this?

That’s a great question, love!

You may remember YouTube in its earliest days: An entertaining outlet for taking a break from day-to-day stressors with silly videos of cats. But YouTube has come a long way since the early 2010s. It’s not just a platform to entertain, it’s one that educates. drive traffic to the offers on your website.

70% of viewers watch videos that can help them solve a problem. If you can position yourself as someone with some answers, you can do more to drive traffic to the offers on your website.

YouTube helps you create trustworthy content

Think about the last time you saw an ad come across your feed. You probably hadn’t heard about that company before, which didn’t leave much room for interest in learning more.

Sure, some ads grab our attention and stop the scroll, but most of the time an unfamiliar source doesn’t do much to entice us to follow through with the ad. And because YouTube is such a great way to drive organic traffic, and it’s searchable (unlike other social media platforms) once you start consistently creating content, you have a way to create trust with your audience.

YouTube recommends your content more often when your videos are being seen. Your audience will routinely see your channel and become familiar with the face behind the name, making them much more likely to click and watch to the end.

Why dish out hundreds of dollars on ads when you can do all this for F-R-E-E on Youtube?!

Repurpose your content to make things easy as pie

Does the idea of creating different content for multiple channels wear you out? Whew — us too! We need a quick nap just thinking about it.

Doing unnecessary, extra, work is no fun love, but that’s what you’re doing if you aren’t finding a way to repurpose your YouTube content.

This is another reason we absolutely love YouTube — it’s easy to repurpose longer-form videos into pieces of microcontent, which just means repurposing your bigger pieces of content into smaller ones to be used across multiple platforms. Long-from content can help boost the trust and connection you have with your audience, while microcontent nourishes that bond.

Connecting all of your social media platforms gives you the opportunity to spend less time creating content and more time working on the brilliant ideas that light you up!

YouTube videos can be repurposed to fit:

Reels
Instagram Stories
TikTok videos
Feed posts
Blog posts

Just make sure you don’t directly copy and paste these videos onto different platforms! You want to make sure you’re always giving your audience the best experience possible when they interact with your brand, and that includes being intentional about each piece of content.

Make sure it fits the style of the platform you’re posting, which includes video length and video quality.

Keep your videos as on-brand as the rest of your content is

You don’t need a production team to give your videos the Hollywood treatment they deserve!

The secret to getting a fully on-brand, professional experience that elevates your channel and gets you in front of your ideal clients isn’t a big budget either. You don’t need to invest hundreds of dollars into creating a polished and professional look online.

With the Melanie YouTube Canva Templates, you can DIY star-worthy content that’ll have viewers clicking for more!

This collection includes:

YouTube Channel Banner graphic variations
YouTube Video Thumbnail graphic variations
INSTANT download to get started whenever your heart desires
A customizable mood board template to help you keep your visuals on brand

Each template is fully customizable and can be edited in Canva to change the colors and fonts, and gives you the ability to add your own images. You can have professional-looking graphics that totally fit your vibe, attract your people, and drive more traffic to your offers for just $29!